Top Toy Brands for Christmas 2025

Toy Brands

Welcome to the Xmas.co.uk Toy Brands Guide for 2025!

We’re here to help you find the most exciting, highest-rated toys by trusted toy brands - the ones kids are already begging for and parents can trust. These are the gifts predicted to sell out fast, deliver real value, and light up Christmas morning with pure magic.

From smart tech toys to modern twists on classics, our toy experts have handpicked this year’s ultimate must-haves.
Below is a hand-picked list of the best known toy brands for Christmas, covering everything from tech toys to plush, collectibles, STEM kits, dolls, role-play, and the classics. Let’s explore the top toys guaranteed to bring joy, spark imagination, and leave kids smiling long after the holidays.

Information to Help You Choose the Right Toy

Each brand includes:
✔ What they’re known for
✔ What products are hot this year
✔ Ideal age groups

Lego Sets

What they’re known for:

  • Building sets
  • Creativity

Age Groups

4–14+ (and adult collectors)

Mattel Toys

What they're known for:

  • Barbie
  • Hot Wheels
  • Fisher-Price

Age Groups

1–12+

Hasbro

What they're known for:

  • Nerf
  • Play-Doh
  • Transformers
  • My Little Pony

Age Groups

3–12+

Jazwares

What they're known for:

  • Squishmallows
  • Pokémon
  • Roblox toys

Age Groups

3–14 (and collectors)

Squishmallows characters

Bestseller No. 1
Squishmallows SQK0301 Disney 14-Inch Add Minnie Mouse to Your Squad, Ultrasoft Stuffed Animal Large, Official Kelly Toy Plush, Multi
Squishmallows SQK0301 Disney 14-Inch Add Minnie Mouse to Your Squad, Ultrasoft Stuffed Animal Large, Official Kelly Toy Plush, Multi
DISNEY PLUSH: Bring home the fun with the classic Minnie Mouse plush from Disney.; ULTRA-SOFT: Authentic Squishmallows plush are made with soft, high-quality materials.
£26.40 Amazon Prime
Bestseller No. 2
Squishmallows Original Disney 14-Inch Stitch with Watermelon - Lilo and Stitch Official Plush
Squishmallows Original Disney 14-Inch Stitch with Watermelon - Lilo and Stitch Official Plush
Squishmallows are made with ultrasoft, ideal–quality material; Official Squishmallows product: look for the official seal and join the Squad
Bestseller No. 3
Squishmallows Character World Officially Licensed Bright Design Single Duvet Cover Set | Reversible 2 Sided Squish Squad Bedding Including Matching Pillow Case | Perfect For Kids Bedroom | Polycotton
Squishmallows Character World Officially Licensed Bright Design Single Duvet Cover Set | Reversible 2 Sided Squish Squad Bedding Including Matching Pillow Case | Perfect For Kids Bedroom | Polycotton
UK BEDDING SIZES: 1 x single duvet cover (135cm x 200cm) and 1 x Pillowcase (48cm x 74cm)
£19.94 Amazon Prime

Pokémon Charizard

SaleBestseller No. 1
Pokémon TCG: Charizard ex Super-Premium Collection (3 Foil Promo Cards, 1 Card-Display Figure & 10 Booster Packs)
Pokémon TCG: Charizard ex Super-Premium Collection (3 Foil Promo Cards, 1 Card-Display Figure & 10 Booster Packs)
Charizard guards your favourite card!; This is a great gift for both collectors and game players.
£79.99 −£4.04 £75.95 Amazon Prime
SaleBestseller No. 2
Pokémon TCG: Charizard ex Special Collection (1 Foil Promo Card, 2 Foil Cards, 1 Oversize Lenticular Card & 5 Booster Packs)
Pokémon TCG: Charizard ex Special Collection (1 Foil Promo Card, 2 Foil Cards, 1 Oversize Lenticular Card & 5 Booster Packs)
Charizard ex brings the darkness!; You'll also get 5 Pokémon TCG booster packs and a code card for Pokémon TCG Live.
£29.99 −£1.00 £28.99 Amazon Prime
Bestseller No. 3
Funko POP! Games: Pokemon - Charizard - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
Funko POP! Games: Pokemon - Charizard - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
£12.99 Amazon Prime

Vtech Toys

What they're known for:

  • Educational Toys

Age Groups

6 months - 7 years

Smart tablets

SaleBestseller No. 1
Vtech 80-169204 - Smart Kids Tablet
Vtech 80-169204 - Smart Kids Tablet
Great play and learning tablet for kids; 12 melodies; 5 educational games for letters, initial letters, letter rows and sounds
£22.81 −£3.61 £19.20 Amazon Prime
SaleBestseller No. 2
VTech Tiny Tech Tablet, Educational Toy, Light Up Buttons, Animal Voices & Phrases, Discovery & Exploration, Language Development, Gift for Ages 9, 12, 18, 24 Months +, English Version
VTech Tiny Tech Tablet, Educational Toy, Light Up Buttons, Animal Voices & Phrases, Discovery & Exploration, Language Development, Gift for Ages 9, 12, 18, 24 Months +, English Version
£12.99 −£3.24 £9.75 Amazon Prime
SaleBestseller No. 3
VTech Smart Medical Kit | Doctor's Role Play Kit Toy for Kids | Suitable for Boys & Girls 2, 3, 4, 5 Years | English Version
VTech Smart Medical Kit | Doctor's Role Play Kit Toy for Kids | Suitable for Boys & Girls 2, 3, 4, 5 Years | English Version
£27.99 −£1.95 £26.04 Amazon Prime

Spin Master

What they're known for:

  • Paw Patrol
  • Bakugan
  • Kinetic Sand
  • Tech Deck

Age Groups

2 - 12 years

Melisss & Doug Toys

What they're known for:

  • Wooden toys
  • Imaginative playsets

Age Groups

1 - 8 years

Sensory boards

SaleBestseller No. 1
Melissa and Doug Wooden Latches Board
Melissa and Doug Wooden Latches Board
£24.99 −£10.90 £14.09 Amazon Prime
SaleBestseller No. 2
Melissa & Doug 19540 Lock and Latch Board Developmental Toy Motor Skills 3+ Gift for Boy or Girl, Black
Melissa & Doug 19540 Lock and Latch Board Developmental Toy Motor Skills 3+ Gift for Boy or Girl, Black
Polish (Publication Language)
£20.99 −£5.70 £15.29 Amazon Prime
Bestseller No. 3
Melissa & Doug Basic Skills Board | Developmental Toy | Motor Skills | Problem Solving | 3+ | Gift for Boy or Girl
Melissa & Doug Basic Skills Board | Developmental Toy | Motor Skills | Problem Solving | 3+ | Gift for Boy or Girl
Includes 6 removable pieces and a wooden puzzle board; Each skill is contained on a separate, removable wooden puzzle piece for easy practice.
£16.50 Amazon Prime

Sylvanian Families House

What they're known for:

  • Collectible animal figures
  • Detailed playsets

Age Groups

4 – 12 years (and adult collectors)

Sylvanian Families town series buildings

Bestseller No. 1
Sylvanian Families Town - Silk Cat
Sylvanian Families Town - Silk Cat
Silk Cat - is a figure and accessory set with Lulu Golightly, the make up artist; She wears an elegant white and purple dress, with a gold brooch and a clutch
£15.88 Amazon Prime
Bestseller No. 2
Sylvanian Families Maple Cat - Town Girl Series
Sylvanian Families Maple Cat - Town Girl Series
One figure and accessory set: the Maple Cat older sister a florist; Dressed in elegant clothing with a lovely handbag
£14.90 Amazon Prime
Bestseller No. 3
Sylvanian Families Ceiling Light
Sylvanian Families Ceiling Light
The ceiling light is suitable for homes and city buildings; It lights up to create a beautiful atmosphere in the rooms of the house
£13.70

Sylvanian Families play sets

Bestseller No. 1
Sylvanian Families Skytop Fairy Castle 1pc
Sylvanian Families Skytop Fairy Castle 1pc
Lots of fun rides, including a Fairy Castle, Flower Sky Ride and Blossom Fountain!; Comes with a fairy stand to make the Flower Fairy "fly"!
£68.35 Amazon Prime
SaleBestseller No. 2
Sylvanian Families - Village Cake Shop Starter Set 5807
Sylvanian Families - Village Cake Shop Starter Set 5807
There are more than 100 different combinations of decorations!; Stimulates imaginative role-playing for children.
£34.99 −£10.00 £24.99 Amazon Prime
Bestseller No. 3
Sylvanian Families 5716 Red Roof Country Home -Secret Attic Playroom- Dollhouse Playsets
Sylvanian Families 5716 Red Roof Country Home -Secret Attic Playroom- Dollhouse Playsets
Stimulates imaginative role-playing for children.; Suitable for ages three years and above.
£89.99 Amazon Prime

Sylvanian Families figures

Bestseller No. 1
Sylvanian Families - Deer Family 5799
Sylvanian Families - Deer Family 5799
You can put the cradled baby in the flower bucket sling.; Stimulates imaginative role-playing for children.
£25.65
SaleBestseller No. 2
EPOCH Sylvanian Families ‎Plastic Chocolate Rabbit Family, Multicolor
EPOCH Sylvanian Families ‎Plastic Chocolate Rabbit Family, Multicolor
The clothing can be removed to change figures' outfits; Their clothes can be removed and put back at leisure
£20.99 −£1.00 £19.99 Amazon Prime
SaleBestseller No. 3
Sylvanian Families Pookie Panda Family - dollhouse playset 5529, Yellow, Purple
Sylvanian Families Pookie Panda Family - dollhouse playset 5529, Yellow, Purple
Sylvanian Families Pookie Panda Family; English (Publication Language)
£31.00 −£1.06 £29.94 Amazon Prime

Playmobil Toys

What they're known for:

  • Knight Fortress
  • Rescue HQ
  • Movie sets

Age Groups

3 – 10 years

Playmobile Knight Fortress

Bestseller No. 1
Playmobil 70391 Novelmore Knights Mobile Fortress with Water Cannon, for Children Ages 4-10
Playmobil 70391 Novelmore Knights Mobile Fortress with Water Cannon, for Children Ages 4-10
£55.51
Bestseller No. 2
Playmobil Knight with Armory
Playmobil Knight with Armory
Material: plastic; Dimensions: 34.8 x 25 x 10.2 cm; Gender: girls and boys
£12.99
Bestseller No. 3
Playmobil 70036 Starter Pack Knight's Treasure Battle, Fun Imaginative Role-Play, PlaySets Suitable for Children Ages 4+
Playmobil 70036 Starter Pack Knight's Treasure Battle, Fun Imaginative Role-Play, PlaySets Suitable for Children Ages 4+
Features a working crossbow; With swords, shields and other accessories; Includes 2 PLAYMOBIL figures
£23.49

Playmobil movie sets

Bestseller No. 1
Playmobil: The Movie
Playmobil: The Movie
Amazon Prime Video (Video on Demand); Anya Taylor-Joy, Jim Gaffigan, Gabriel Bateman (Actors)
£3.49
Bestseller No. 2
PLAYMOBILE LE MOVIE
PLAYMOBILE LE MOVIE
Fun filled adventure show; Great addition to your dvd collection; Features on digital version
£9.38

Duplo LEGO

What they're known for:

  • Toddler-friendly large-brick building

Age Groups

1 – 4 years

Steiff Bears

What they're known for:

  • Premium teddy bears
  • Heirloom plush

Age Groups

All ages (including collectors)

Steiff teddy bears

SaleBestseller No. 1
Steiff soft toy Jimmy Teddy Bear, cute cuddly toy with plastic eyes, children, boys & girls, Friends, plush animal 30 cm, light brown, 113505
Steiff soft toy Jimmy Teddy Bear, cute cuddly toy with plastic eyes, children, boys & girls, Friends, plush animal 30 cm, light brown, 113505
£27.90 −£5.40 £22.50 Amazon Prime
Bestseller No. 2
Steiff 28cm Fynn Teddy Bear in Suitcase (Beige)
Steiff 28cm Fynn Teddy Bear in Suitcase (Beige)
Steiff, Fynn Teddy Bear in suitcase, beige, 28cm; Made from cuddly soft plush; An original piece with the world famous trade mark, Steiff "Button in Ear"
£51.90 Amazon Prime
SaleBestseller No. 3
Steiff 32cm Elmar Teddy Bear (Golden Brown), 022456
Steiff 32cm Elmar Teddy Bear (Golden Brown), 022456
Steiff, Elmar Teddy Bear, golden brown, 32cm; Made from cuddly soft plush; An original piece with the world famous trade mark, Steiff "Button in Ear"
£64.90 −£5.90 £59.00

Steiff plush animals

Bestseller No. 1
Steiff 10cm Piff Mouse (Grey), 056222
Steiff 10cm Piff Mouse (Grey), 056222
Steiff, Piff Mouse, grey, 10cm; An original piece with the world famous trade mark, Steiff "Button in Ear"
£27.90 Amazon Prime
SaleBestseller No. 2
Steiff 242359 Soft Cuddly Friends My First Hoppie Rabbit, Pink, 1 Count (Pack of 1)
Steiff 242359 Soft Cuddly Friends My First Hoppie Rabbit, Pink, 1 Count (Pack of 1)
EASY TO CARE FOR: The cuddly toy can be easily washed in the machine
£29.90 −£1.39 £28.51 Amazon Prime
SaleBestseller No. 3
Steiff - 060427 - Soft Cuddly Friends Bodo monkey, 30 cm, Cashew, Brown
Steiff - 060427 - Soft Cuddly Friends Bodo monkey, 30 cm, Cashew, Brown
EASY TO CARE FOR: The cuddly toy can be easily washed in the machine
£39.90 −£3.49 £36.41 Amazon Prime

Fingerlings

What they're known for:

  • Tech pets
  • Animatronic toys

Age Groups

4 - 10 years

WowWee Robosapien

Bestseller No. 1
WowWee Robosapien Remix Robot Toy
WowWee Robosapien Remix Robot Toy
Repeats what you throw at it and each character makes unique dance passes; Can play with the robot with your friends and laugh about what it says and does
£18.99
Bestseller No. 2
SIMREX Kids Robot Toys, Remote Control Robot, Programmable with Recorded Voice Music Dance Gesture Control, Gift for Toddler Boys and Girls
SIMREX Kids Robot Toys, Remote Control Robot, Programmable with Recorded Voice Music Dance Gesture Control, Gift for Toddler Boys and Girls
£36.99 Amazon Prime
Bestseller No. 3
WowWee MiP Balancing Robot
WowWee MiP Balancing Robot
MiP responds to hand gestures; carries its own weight; Mip comes with a free app that enables you to drive it, battle other MiPs, and more!
£149.93

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