Top Toy Brands for Christmas 2025

Toy Brands

Welcome to the Xmas.co.uk Toy Brands Guide for 2025!

We’re here to help you find the most exciting, highest-rated toys by trusted toy brands - the ones kids are already begging for and parents can trust. These are the gifts predicted to sell out fast, deliver real value, and light up Christmas morning with pure magic.

From smart tech toys to modern twists on classics, our toy experts have handpicked this year’s ultimate must-haves.
Below is a hand-picked list of the best known toy brands for Christmas, covering everything from tech toys to plush, collectibles, STEM kits, dolls, role-play, and the classics. Let’s explore the top toys guaranteed to bring joy, spark imagination, and leave kids smiling long after the holidays.

Information to Help You Choose the Right Toy

Each brand includes:
✔ What they’re known for
✔ What products are hot this year
✔ Ideal age groups

Lego Sets

What they’re known for:

  • Building sets
  • Creativity

Age Groups

4–14+ (and adult collectors)

Mattel Toys

What they're known for:

  • Barbie
  • Hot Wheels
  • Fisher-Price

Age Groups

1–12+

Hot Wheels HyperLoop City Track

Bestseller No. 1
Hot Wheels Let's Race Netflix - City Toy Car Track Set, Bat Loop Attack with Adjustable Loop & Launcher, 1:64 Scale Toy Car, HTN78
Hot Wheels Let's Race Netflix - City Toy Car Track Set, Bat Loop Attack with Adjustable Loop & Launcher, 1:64 Scale Toy Car, HTN78
Race and stunt to beat the bat that has attacked the Hot Wheels City tire shop
Bestseller No. 2
Hot Wheels City Racetrack, Transforming Race Tower, 2-in-1 Tower Mode or Race Mode for Single or Dual Racing, Includes 1 Toy Car in 1:64 Scale, Toys for Ages 3 and Up, One Pack, HKX43
Hot Wheels City Racetrack, Transforming Race Tower, 2-in-1 Tower Mode or Race Mode for Single or Dual Racing, Includes 1 Toy Car in 1:64 Scale, Toys for Ages 3 and Up, One Pack, HKX43
Makes a great gift for kids 3 years old and up who love racing their Hot Wheels cars
Bestseller No. 3
Hot Wheels Toy Car Track Set with Die-Cast Car & Helicopter, 2 Loops, Storage for 37 1:64 Scale Vehicles, Speed Snap Adapters, Mega Loop Garage, JLC05
Hot Wheels Toy Car Track Set with Die-Cast Car & Helicopter, 2 Loops, Storage for 37 1:64 Scale Vehicles, Speed Snap Adapters, Mega Loop Garage, JLC05
Explore multiple levels of toy car play with the Hot Wheels Mega Loop Garage playset.

Hasbro

What they're known for:

  • Nerf
  • Play-Doh
  • Transformers
  • My Little Pony

Age Groups

3–12+

Jazwares

What they're known for:

  • Squishmallows
  • Pokémon
  • Roblox toys

Age Groups

3–14 (and collectors)

Squishmallows characters

Bestseller No. 1
PEZ Squishmallows Character Sweet Dispenser, Strawberry & Lemon Flavoured, 2 x 8.5 g Refills (Pack of 12)
PEZ Squishmallows Character Sweet Dispenser, Strawberry & Lemon Flavoured, 2 x 8.5 g Refills (Pack of 12)
UNIQUE GIFT: Perfect for collectors or as a novelty gift, suitable for vegetarians too
Bestseller No. 2
Squishmallows Original Disney Moana 8-Inch Plush
Squishmallows Original Disney Moana 8-Inch Plush
DISNEY PLUSH: Bring home the fun with the classic Moana plush from Disney’s Moana.; ULTRASOFT: Original Squishmallows plush are made with soft, high-quality materials.

Pokémon Charizard

Bestseller No. 1
Pokémon Charizard Originals Retro Short Pyjamas 7-8 years
Pokémon Charizard Originals Retro Short Pyjamas 7-8 years
Front: 100% Polyester, Sleeves/Back/Shorts: 100% Cotton; Ethically and responsibly sourced in alignment with the Ethical Trading Initiative (ETI)
Bestseller No. 2
Funko POP! Games: Pokemon - Charizard - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
Funko POP! Games: Pokemon - Charizard - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
Bestseller No. 3
Pokémon Select Mega Charizard Y - 6-Inch Super-Articulated Figure with 15 Plus Points of Articulation
Pokémon Select Mega Charizard Y - 6-Inch Super-Articulated Figure with 15 Plus Points of Articulation
ICONIC POKÉMON: Choose Mega Charizard Y, the Flame Pokémon.; SUPER ARTICULATED: 6-inch highly detailed figure features over 15 points of articulation.

Vtech Toys

What they're known for:

  • Educational Toys

Age Groups

6 months - 7 years

Spin Master

What they're known for:

  • Paw Patrol
  • Bakugan
  • Kinetic Sand
  • Tech Deck

Age Groups

2 - 12 years

Melisss & Doug Toys

What they're known for:

  • Wooden toys
  • Imaginative playsets

Age Groups

1 - 8 years

Sylvanian Families House

What they're known for:

  • Collectible animal figures
  • Detailed playsets

Age Groups

4 – 12 years (and adult collectors)

Sylvanian Families town series buildings

Bestseller No. 1
Sylvanian Families Town Girl Series - Persian Cat
Sylvanian Families Town Girl Series - Persian Cat
Complete your collection of Sylvanian Village; Perfect for making up stories and unfolding
Bestseller No. 2
Sylvanian Families Town - Fashion Showcase Set
Sylvanian Families Town - Fashion Showcase Set
ideal for stimulating imaginative role-play in children; New from Sylvanian Families; Well-made with fine attention to detail
Bestseller No. 3
EPOCH Sylvanian Families Baby Builders Blind Bag Series
EPOCH Sylvanian Families Baby Builders Blind Bag Series
Sylvanian Families Baby Builders Blind Bag Series; English (Publication Language)

Sylvanian Families play sets

Bestseller No. 1
Sylvanian Families 5567 Red Roof Cosy Cottage, Doll-house
Sylvanian Families 5567 Red Roof Cosy Cottage, Doll-house
The Red Roof Cosy Cottage is perfect for anyone new to Sylvanian Families.; The kitchen also comes with fun gimmicks! Bake apple pie, or pour water from the tap.
Bestseller No. 2
Sylvanian Families Grocery Market - dollhouse playset 5315, 30
Sylvanian Families Grocery Market - dollhouse playset 5315, 30
Includes plenty of ingredients; Good for stimulating imaginative role-play in children; Suitable for ages three years and up
Bestseller No. 3
Sylvanian Families Kitchen Play Set 5341
Sylvanian Families Kitchen Play Set 5341
Cooking utensils can be stored on the kitchen shelves; Many ingredients can be stored in the four compartments of the refrigerator

Sylvanian Families figures

Bestseller No. 1
Sylvanian Families Hedgehog Family - dollhouse playset 4018, Brown
Sylvanian Families Hedgehog Family - dollhouse playset 4018, Brown
Hedgehog posable collectable figures; 4 piece set: Father, Mother, Brother and Sister; Dressed in removable fabric clothing
Bestseller No. 2
Sylvanian Families - 5735 Flora Rabbit Family - Dollhouse Playsets, ['Blue', 'Checkered']
Sylvanian Families - 5735 Flora Rabbit Family - Dollhouse Playsets, ['Blue', 'Checkered']
The flower and clover on the figures' ears can be swapped with the flowers in the bouquet.
Bestseller No. 3
Sylvanian Families - Deer Family 5799
Sylvanian Families - Deer Family 5799
You can put the cradled baby in the flower bucket sling.; Stimulates imaginative role-playing for children.

Playmobil Toys

What they're known for:

  • Knight Fortress
  • Rescue HQ
  • Movie sets

Age Groups

3 – 10 years

Playmobile Knight Fortress

Bestseller No. 1
Playmobil 70499 Novelmore Knights' Fortress Large Starter Pack, for Children Ages 3+, Fun Imaginative Role-Play, PlaySets Suitable for Children Ages 4+
Playmobil 70499 Novelmore Knights' Fortress Large Starter Pack, for Children Ages 3+, Fun Imaginative Role-Play, PlaySets Suitable for Children Ages 4+
With breakthrough wall; Complete with 2 figures; A great introduction to the Novelmore range
Bestseller No. 2
Playmobil 70391 Novelmore Knights Mobile Fortress with Water Cannon, for Children Ages 4-10
Playmobil 70391 Novelmore Knights Mobile Fortress with Water Cannon, for Children Ages 4-10
Bestseller No. 3
Playmobil 70503 Novelmore Knights' Duel Small Starter Pack, for Children Ages 3+, Fun Imaginative Role-Play, PlaySets Suitable for Children Ages 4+
Playmobil 70503 Novelmore Knights' Duel Small Starter Pack, for Children Ages 3+, Fun Imaginative Role-Play, PlaySets Suitable for Children Ages 4+
Features a shield on movable wheels; With working projectile; Includes a shield, axes, and crossbow

Playmobil movie sets

Bestseller No. 1
PLAYMOBILE LE MOVIE
PLAYMOBILE LE MOVIE
Fun filled adventure show; Great addition to your dvd collection; Features on digital version
Bestseller No. 2
Playmobil 70069 THE Movie Random Figure (Series 1), For Children Ages 5+, Fun Imaginative Role-Play, PlaySets Suitable for Children Ages 4+
Playmobil 70069 THE Movie Random Figure (Series 1), For Children Ages 5+, Fun Imaginative Role-Play, PlaySets Suitable for Children Ages 4+
Features favourite characters from PLAYMOBIL: THE MOVIE; Includes Del, Marla, Charlie and Rex Dasher

Duplo LEGO

What they're known for:

  • Toddler-friendly large-brick building

Age Groups

1 – 4 years

Steiff Bears

What they're known for:

  • Premium teddy bears
  • Heirloom plush

Age Groups

All ages (including collectors)

Fingerlings

What they're known for:

  • Tech pets
  • Animatronic toys

Age Groups

4 - 10 years

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