A total of 400 children under the age of 12 years recently voted for their favourite toys, with the top 20 being revealed at the ToyTesters.tv Awards in London.
Top of the list was Skylanders Imaginators, with the Activision video game trumping Hatchimals, creatures which respond to being touched, and hatch from eggs.
"The ToyTesters.tv Awards gives children the opportunity to have a voice, because when it comes to favourite toys, children often have very different choices to adults," said Gemma Gallagher, of ToyTesters.tv.
"I've been really pleased to see that the winning toys have been extremely well received from both boys and girls of all age groups. Both the winner and the first runner-up are massive surprises in terms of their appeal."
The full list comprised of the following toys:
- Skylanders Imaginators (£49.99)
- Hatchimals (£59.99)
- Nerf Modulus Tri-Strike Blaster (£59.99)
- Play-Doh Ice Cream Castle (£19.99)
- Air Storm Firetek Bow (£29.99)
- Anki OVERDRIVE Supertrucks (£59.99)
- Furby Connect (£99.99)
- Zoomer Chimp (£119.99)
- Silly Sausage (£19.99)
- VTechKidi Super Star (£49.99)
- Star Monsters (£1-£8)
- Super 11 The Ultimate Football Strategy Game (£29.95)
- Simon Air (£24.99)
- Transformers Power Surge Optimus Prime (£49.99)
- Robot Engineer (£35)
- Kidizoom Selfie Cam (£49.99)
- My Little Pony Explore Equestria Crystal Empire Castle (£42.99)
- Monopoly Ultimate Banking (£19.99)
- Sam Labs - Inventor Kit (£99)
- HUE Animation Studio (£49.95)