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Coca Cola To Kick Start 2010 Christmas Campaign

Thu, 04 Nov 2010

Coca Cola’s iconic Christmas advertising campaign is set to return to the UK next week, with the famous 'Holidays are Coming' TV jingle being aired from Friday 12 November.

As part of the company’s 2010 multi-million pound festive campaign, Santa's fairy-lit Coca Cola truck will be touring the UK for five weeks from November 11 offering a live brand experience.

The truck will provide entertainment through an on-board Christmas choir and brass band and will also offer free product samples to residents of various cities across the country.

Zoe Howarth, market activation director for Coca-Cola Great Britain, said that she hoped the tour would bring a "little slice of Christmas happiness".

"Coca-Cola Great Britain has a rich heritage in creating fantastic Christmas campaigns that create anticipation and reward," she said. "This year we're delivering a festive stocking full of iconic assets and exciting new executions."

"Our campaigns old and new are synonymous with the festive season and 'Holidays Are Coming' signals the start of Christmas for many."

Fans can also access a range of festive games and Christmas memorabilia online at cokezone.co.uk.

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