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Christmas Card Tradition In Decline

Fri, 26 Nov 2010
A new survey has revealed that Britons plan to cut back on the festive season tradition of sending Christmas cards this year.

The poll, which was carried out for Oxfam, found that 36 per cent of people will send fewer Christmas cards this year than five years ago.

It estimates that the total number of cards sent out over the next few weeks will be around 882 million, down by 141 million on the 1.02 billion Xmas cards posted in 2005.

Just over a fifth of those polled said they were cutting back to save money and the environment, while a similar percentage blamed increased postage costs.

Almost one in five (18 per cent) respondents said they did no longer think cards were an important part of Christmas, and 13 per cent said they were planning to send festive greetings online instead.

David McCullough, Oxfam’s director of trading, said: "Given their social importance, Christmas cards are clearly a tradition it's important to keep alive."

"This is even more the case when you realise that the £1 million of Christmas card sales Oxfam receives every year is enough to feed more than 140,000 families."

"Sending a card this year could help you not only to stay in touch with your loved ones, but could make a difference to the lives of poor people around the world at the same time."

A separate study by market analysts Mintel, published today, found that sales of Christmas cards have fallen by £13m over the past five years, from £272 million in 2005 to an estimated £259 million this year.
 
 
 
 
 
 
 
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