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Ferrero Creates Giant Chocolate Christmas Tree

Wed, 01 Dec 2010
An 11ft Christmas tree made entirely out of chocolate has been erected in London’s Covent Garden by confectionary company Ferrero as part of a new festive season campaign.

The tree, which Ferrero claims is the UK’s largest edible Xmas tree, was created by food artist Prudence Staite using 10,000 individually wrapped Ferrero chocolates .

It is part of the company’s 'Magic of Christmas' campaign which is aimed at reminding consumers that "Christmas isn’t Christmas without Ferrero".

Ferrero has also created spectacular 45ft Christmas trees adorned with thousands of golden baubles, which have been put up at the UK’s favourite shopping centres, including The Bullring in Birmingham, Trafford Centre in Manchester, Westfield in London, MetroCentre in Newcastle and Meadowhall in Sheffield.

As part of the campaign, Ferrero will also be giving away 500,000 free samples across the five shopping centres in the lead up to Xmas .

Mauro De Felip, marketing director of Ferrero UK, said: "This is our biggest Christmas campaign to date and we are excited to be able to tie this in with the launch of the new Ferrero range website (ferrero-range.co.uk)."

"We believe that for the brand to resonate with consumers, they need to be at the forefront of our campaigns. This year we aimed to build on the success of our previous Christmas campaigns – using both live events and interactive platforms – to engage with consumers, continue to build brand advocacy and celebrate Ferrero at Christmas ."
 
 
 
 
 
 
 
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