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ITN Launches YouTube Christmas Channel

Tue, 24 Nov 2009

ITN On, the multimedia video production arm of ITN, has teamed up with video-streaming site YouTube and Jerusalem Productions to launch an online Christmas themed channel.

The new channel features more than 200 festive season videos ranging from cooking the perfect turkey and this year's most wanted Xmas toys to interviews with celebrities.

It also includes a number of short films that reflect on the real meaning of Christmas such as ‘A Small Miracle’, a children’s animation first screened on ITV on Christmas Eve 2002, and ‘Xmas Files’, a one-off animation first broadcast in 1999 on Five.

The Christmas Channel will also be available to download as a free application on the Apple iPhone .

Commenting on the project, Mark Browning, Commercial Director of ITN, said: "This collaboration illustrates how organisations like Jerusalem Productions can engage audiences directly in the digital space by partnering with ITN On."

"With their support we can try out a whole host of exciting new video ideas developed by our in-house team of creatives."

"Through our relationship with YouTube and our success with existing iPhone apps, we look forward to generating millions of views from this set of originally commissioned content this Christmas ."

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