People are spending record amounts on gifts for pets. This Christmas promises to be the biggest year to date for shoppers to buy their pets gifts.
Sales in pet treats have risen dramatically over the last year and £2m worth of pet gifts are expected to be sold this Christmas.
Many Christmas pet gifts are found under Christmas trees. Usually the pets need some help opening them though, although puppies have been known to do a good job at opening wrapped items.
Demand has already rocketed for pet crackers, pet Christmas gift stockings and even pet photo frames.
Both cats and dogs are being spoilt this year with 95% of dog owners buying their canine best friends a Christmas gift and 87% of cat owners splashing out on their feline companions.
Sales of Christmas turkey-flavoured pet food is set to outsell all the other flavours combined during this final week up to Christmas.
Sainsbury's is even considering introducing Christmas pudding-flavoured pet food for the first time.
Kirsteen Robb, pet food buyer for Sainsbury's, who carried out the survey, said, "Christmas Day has become a pet paradise as they are seen as an integral part of the family.
"Owners feel guilty if they buy everyone else a present and don't do the same for their animals."
Sainsbury's top 10 selling pet gifts:
1. Dog cracker
2. Cat cracker
3. Pet stockings
4. Kitten mitten
5. Cat collar and toy set
6. Dog chews
7. Dog travel kit
8. Dog collar and toy set
9. Cat dining set
10. Dog dining set
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